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Welcome to GrowhtHub Knowledge Base Hub

SMS Marketing Guide (Compliance, Strategy, and Execution)

What This Guide Covers

This guide is designed to help you:

  • Understand key SMS marketing rules and compliance requirements (US & Canada)

  • Use SMS effectively to drive:

    • Faster client replies

    • Higher engagement for promotions and offers

    • More booked appointments

    • Stronger sales conversations and close rates

Writing Your SMS Message

Compliance Rules for SMS Content

  • Always get explicit permission before adding anyone to an SMS campaign.

  • Clearly introduce who you are and the business you represent.

  • If this is your first message to a contact—or if you haven’t messaged them in 90 days or more—you must include an opt-out line at the end of the message.

Common opt-out examples:

  • “Reply STOP to unsubscribe.”

  • “Reply STOP if you no longer want to receive texts from us.”

If a contact opts out, ensure they are excluded from all future SMS sends.

Strategic SMS Best Practices

  • Personalize messages using the first name merge field:

  • Use SMS sparingly—no more than once per month unless clearly expected.

  • Send messages only during appropriate time windows to respect personal time.

  • Include a clear and compelling offer to encourage action.

  • Keep messages short, direct, and easy to understand to reduce unsubscribes.

  • Free or low-commitment offers often generate the highest response rates.

  • Lower pressure upfront leads to more conversations and stronger trust later.

  • Write messages that feel human, friendly, and conversational.

  • Avoid excessive punctuation, especially multiple exclamation points.

  • Skip overly formal language—SMS should sound like a real text message.

  • Think about how your message will make the average contact feel when reading it.

Focus on Conversations, Not Broadcasts

  • SMS works best when it starts real conversations.

  • Live conversations create:

    • Stronger trust

    • Faster momentum in the sales process

    • A better brand reputation over time

  • Ask one clear question to invite a response.

  • Avoid asking multiple questions in one message—it can overwhelm or confuse.

  • Use emojis sparingly.

  • Avoid including links whenever possible:

    • Links can reduce deliverability

    • They remove the natural benefit of back-and-forth conversation

  • Only send messages when you’re available to reply quickly.

    • Fast replies increase conversions

    • Delayed replies make messages feel automated or spammy

Expect and Respect Opt-Outs

  • Some contacts will reply STOP—this is normal.

  • Others may ask not to be texted again.

  • Respect their choice immediately:

    • Mark them as Do Not Disturb (DND)

    • Remove them from future SMS sends

    • Move forward without hesitation

Example Messages

❌ Poor Example

“Hi, this is Ashley from Bob’s Fitness!! 💪🔥
We’re the best gym in town!!! Our members are all models 😎
It’s ONLY $175/month 💰 plus a $150 sign-up fee!!!
We offer personal training, group classes, nutrition plans, sauna, ice baths, challenges, clubs, and MORE!!!”

✅ Strong Example

“Hi , this is Ashley from Bob’s Fitness. We’re offering a few complimentary 10-day passes and wanted to see if you’d like one.
Reply STOP if you’d prefer not to receive texts from us.”

Technical Setup & Sending Messages in GrowthHub

1. Select the contacts you want to message
(Need help organizing contacts? Review Smart Lists first.)

2. Click the Send SMS icon

3. Confirm by selecting OK, Proceed

4. Write your message

5. Name the action for internal tracking

Choosing How Messages Are Sent

Send All at Once

  • Messages go out immediately to everyone

  • Best for one-way announcements with no expected replies

Send All at a Scheduled Time

  • Messages are sent together at a future date/time

  • Ideal for planned announcements or reminders

Send in Drip Mode

  • Messages are sent gradually over time

  • Best for campaigns that expect replies and conversations

Drip Mode Settings Explained

  • Start On
    Date and time when sending begins

  • Batch Quantity
    Number of messages sent per batch

  • Repeat After
    Time delay before the next batch sends

  • Send On
    Days of the week messages are allowed to send

  • Process Between Hours (Optional)
    Daily time window when messages can be delivered

Drip Campaign Example

  • Action Name: Database Reactivation – Black Friday Promo

  • Start On: November 29

  • Batch Quantity: 10

  • Repeat After: Every 3 minutes

  • Send On: Monday–Sunday

  • Process Between:

    • Start: 10:30 AM

    • End: 11:00 AM

This setup sends 100 messages per day, evenly spaced within the selected time window.

SMS Marketing Guide (Compliance, Strategy, and Execution)

What This Guide Covers

This guide is designed to help you:

  • Understand key SMS marketing rules and compliance requirements (US & Canada)

  • Use SMS effectively to drive:

    • Faster client replies

    • Higher engagement for promotions and offers

    • More booked appointments

    • Stronger sales conversations and close rates

Writing Your SMS Message

Compliance Rules for SMS Content

  • Always get explicit permission before adding anyone to an SMS campaign.

  • Clearly introduce who you are and the business you represent.

  • If this is your first message to a contact—or if you haven’t messaged them in 90 days or more—you must include an opt-out line at the end of the message.

Common opt-out examples:

  • “Reply STOP to unsubscribe.”

  • “Reply STOP if you no longer want to receive texts from us.”

If a contact opts out, ensure they are excluded from all future SMS sends.

Strategic SMS Best Practices

  • Personalize messages using the first name merge field:

  • Use SMS sparingly—no more than once per month unless clearly expected.

  • Send messages only during appropriate time windows to respect personal time.

  • Include a clear and compelling offer to encourage action.

  • Keep messages short, direct, and easy to understand to reduce unsubscribes.

  • Free or low-commitment offers often generate the highest response rates.

  • Lower pressure upfront leads to more conversations and stronger trust later.

  • Write messages that feel human, friendly, and conversational.

  • Avoid excessive punctuation, especially multiple exclamation points.

  • Skip overly formal language—SMS should sound like a real text message.

  • Think about how your message will make the average contact feel when reading it.

Focus on Conversations, Not Broadcasts

  • SMS works best when it starts real conversations.

  • Live conversations create:

    • Stronger trust

    • Faster momentum in the sales process

    • A better brand reputation over time

  • Ask one clear question to invite a response.

  • Avoid asking multiple questions in one message—it can overwhelm or confuse.

  • Use emojis sparingly.

  • Avoid including links whenever possible:

    • Links can reduce deliverability

    • They remove the natural benefit of back-and-forth conversation

  • Only send messages when you’re available to reply quickly.

    • Fast replies increase conversions

    • Delayed replies make messages feel automated or spammy

Expect and Respect Opt-Outs

  • Some contacts will reply STOP—this is normal.

  • Others may ask not to be texted again.

  • Respect their choice immediately:

    • Mark them as Do Not Disturb (DND)

    • Remove them from future SMS sends

    • Move forward without hesitation

Example Messages

❌ Poor Example

“Hi, this is Ashley from Bob’s Fitness!! 💪🔥
We’re the best gym in town!!! Our members are all models 😎
It’s ONLY $175/month 💰 plus a $150 sign-up fee!!!
We offer personal training, group classes, nutrition plans, sauna, ice baths, challenges, clubs, and MORE!!!”

✅ Strong Example

“Hi , this is Ashley from Bob’s Fitness. We’re offering a few complimentary 10-day passes and wanted to see if you’d like one.
Reply STOP if you’d prefer not to receive texts from us.”

Technical Setup & Sending Messages in GrowthHub

1. Select the contacts you want to message
(Need help organizing contacts? Review Smart Lists first.)

2. Click the Send SMS icon

3. Confirm by selecting OK, Proceed

4. Write your message

5. Name the action for internal tracking

Choosing How Messages Are Sent

Send All at Once

  • Messages go out immediately to everyone

  • Best for one-way announcements with no expected replies

Send All at a Scheduled Time

  • Messages are sent together at a future date/time

  • Ideal for planned announcements or reminders

Send in Drip Mode

  • Messages are sent gradually over time

  • Best for campaigns that expect replies and conversations

Drip Mode Settings Explained

  • Start On
    Date and time when sending begins

  • Batch Quantity
    Number of messages sent per batch

  • Repeat After
    Time delay before the next batch sends

  • Send On
    Days of the week messages are allowed to send

  • Process Between Hours (Optional)
    Daily time window when messages can be delivered

Drip Campaign Example

  • Action Name: Database Reactivation – Black Friday Promo

  • Start On: November 29

  • Batch Quantity: 10

  • Repeat After: Every 3 minutes

  • Send On: Monday–Sunday

  • Process Between:

    • Start: 10:30 AM

    • End: 11:00 AM

This setup sends 100 messages per day, evenly spaced within the selected time window.